The products
The lines
External customers
Initially, following the acquisition of the first injection moulding machine, it was external customers – some of them very large and important – who allowed the company to gain experience and practice. The first pairs produced are mostly basic models, with standardised colours and simple shapes.
The first Exena branded shoes
Towards the end of the 1990s, Exena is a brand in its own right, with its own identity and market position. The first iconic line saw the light in 2007 and was called Advanced. It is a new and innovative line, in shape but most importantly in fact: it is the first totally ‘metal free’, with a composite toe cap and textile anti-puncture foil.
Style at work
By 2010, the catalogue was already very broad and the first successes on the market allowed the company to invest in design and technology. And so it was that in 2011 X-Light made its debut, the first line with a high content of technological innovation, still one of the best-selling thanks to its lightness and versatility.
Present and future: shoes and boots
From 2015 to today, many successful lines have been launched, such as Air Balance, Air Green, Active-X, X-Road, up to Levity-X, the flagship of the range. Today Exena has more than 150 SKUs in its catalogue, including the Thunder (PU) and Nitro (PVC) boot lines.
The Method
Learning
The design of each new line always starts with who might want to wear it. Exena constantly monitors market trends and listens carefully to the needs of those who have a safety work shoe on their foot every day. We work in close collaboration with our external partners, customers and distributors above all, to gather the best ideas to work on.
Design
Ideas are followed by projects. Conceptual guidelines are transformed, in our Style Office, into samples to be built, modelled, enriched. Constant research into comfort and design is our top priority, which is why we are always on the lookout for the best raw materials, with the essential support of our long-standing suppliers. The combination of specific materials and finishes is carefully evaluated for each item in each line.
Creating
We control all essential stages of production, starting with the indispensable preliminary moment of certification according to the law. Production, quality control and warehouse management have always been internalised functions and are essential to guarantee the highest quality standards and excellent value for money.
Production
From Italy to the World
Over the decades, Exena has transformed itself from a small local manufacturer confined to the national scene to a large, structured, managerialised company with customers and distributors all over the world. The specific weight gained by foreign markets over the years has accelerated the process of outsourcing production to many workshops located in various parts of Italy and Europe.
Seeing the World from Italy
This process on a global scale is closely monitored and supervised by the headquarters in Civitanova Marche, where every day the best solutions and supplies are studied to optimise production flows with the aim of always having the entire Exena catalogue available for all customers, in every available size.
From the World to Italy
At the production level, the outsourcing needs dictated by the market go hand in hand with the Made in Italy production: although addressing a world that is today much more connected, whose distances have thinned, Exena keeps a good part of its production in Italy and continues to invest within the national borders, in order to take full advantage of all the know-how and expertise gained in long years of activity.
Exena’s Story
From the beginnings to the challenges of the future
Exena traces its historical roots to a time long ago, so long ago that the company, as we know it today, did not exist at all.
Read more